Superhero Mascara for Volume & Length

IT Transforms Your Lashes! Stretches the look of your lashes wider and longer for eye-opening results! *Results observed in a consumer panel survey.

Skin-Loving Ingredients: Infused with Super Black pigment, collagen, biotin, and peptides that condition as you coat. Developed with Plastic Surgeons & Dermatologists: "Consider this your lash lift in a tube! Lash-enhancing ingredients known to support healthier-looking hair, like biotin and peptides, combine with IT's Elastic Stretch Technology for visible length and volume in an instant." – Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member.

Find the Best Mascara for You! Whether you're looking for dramatic volume, super length or natural-looking definition, discover the best IT Cosmetics mascara to help you achieve your optimal lash look!

Superhero Mascara: Elastic Stretch Technology stretches the look of your lashes wider and longer. Lash-changing power brush wraps each lash in a lengthening cape of color. REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume. 96% said lashes looked stretched! Results observed in a consumer panel survey.

Lash Blowout Mascara: Intensely saturated black pigment delivers bold definition. Lash-lifting microsphere brush gently catches every lash for blowout lift & separation! REAL RESULTS! 19X YOUR VOLUME! 93% say product does not flake Results observed in a consumer panel study. Results observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum: Volumized, defined lashes instantly. Gentle removal for less lash loss. Lash-loving formula for soft, cared-for lashes. REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes. 93% say lashes look fuller.

Superhero Lash Blowout Hello Lashes+

Customer Reviews: 4.5 out of 5 stars 11,009 — 3.9 out of 5 stars 629 — 4.4 out of 5 stars 1,369

Price: $16.80 — $27.00 — $21.60

Description: Super volume and length mascara Salon lift and separation mascara Lash-loving mascara with built-in lash care serum 3-in-1 Lash primer, eyeliner and mascara

Benefit: Length + volume Lift + separation Instant volume + definition Ultra-separation & length

Brush: Lash-changing power brush Salon inspired microsphere roundbrush 360° lash-wrapping Brush Ultra-skinny wand

Formula: Super buildable formula No clump or flake formula Lash-caring serum Root-to-tip coverage for fuller-looking lash line

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